Social media is playing an increasingly important role in new vehicle launches. For the launch of the all-new Mazda2, Mazda has already staged promotions on Facebook. Now the automaker is turning to location-based social networking website Foursquare.
Foursquare, a mobile application that helps users explore their city and meet up with friends in their area by “checking in.” Mazda’s Inner Driver Challenge on foursquare involves checking in at certain places in select cities and unlocking badges. Once the user unlocks two of these badges, they will learn how to enter for a chance to win a 2011 Mazda2.
Continue reading about the Mazda2 giveaway on Mazda in the News.
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