Tesla has certainly revolutionized the automobile with the introduction of the Roadster. Not only is the Roadster a stunning car aesthetically, but its all-electric powertrain helps make it unlike anything else on the road. Now, ahead of the launch of the Model S sedan, Tesla aims to revolutionize the car buying process as well.
To help improve the the car buying experience, Tesla didn’t turn to an automotive veteran. Instead, Tesla turned to former Apple and Gap Executive George Blankenship who will become Vice President of Design and Store Development.
“George has a record of building customer-focused stores that revolutionize their industries, and he does it on time and on budget. There is simply no one better, he is the ideal candidate for Tesla,” said Tesla CEO Elon Musk. “With George’s leadership, I have no doubt Tesla will have the best retail experience in the auto industry as we continue to grow and prepare to launch the Model S.”
Blankenship stated that he looks forward to creating “a retail experience that is as thrilling as my first drive of the Tesla Roadster.” While that sounds riveting, few brands have been successful making the dealership experience completely and utterly different – just look at Saturn. But if anyone can forge a lucrative new path to car buying, it will likely be Tesla considering that innovation is the cornerstone of the company. And, a little help from a former Apple exec probably couldn’t hurt either.
Consumers among Toyota Boston dealers are fascinated by what might be produced by this cutting edge automaker. They are particularly eager to see what might be derived from Tesla’s new partnership with Toyota.
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