Ram Is First to Market with Light-duty Diesel Pickup

After becoming the first full-size pickup to offer an eight-speed automatic transmission, the Ram 1500 is about to set another milestone by pairing that advanced gearbox to a clean-diesel V6 engine—the first next-gen diesel engine to be offered by any of the current crop of full-size light-duty pickups. The Ram’s HD pickups, of course, have long offered proven diesel power from Cummins, which has allowed the brand’s heavy-duty lineup to claim a best-in-class trailer-tow rating of 30,000 lbs.

While Norman Ram Dealership told us full specs are not yet available for the new powertrain, Fred Diaz, president and CEO of Ram and Chrysler de Mexico, said that: “The Ram 1500 with 3.0-liter V6 turbo EcoDiesel and TorqueFlite eight-speed transmission deliver on the demands of truckers by providing best-in-class torque, fuel economy and range. There’s no doubt that being the only truck manufacturer to offer this game-changing technology will provide Ram with a competitive advantage.”

Indianapolis Car Dealerships said that’s excellent news for Ram customers, but not so much for Ram rivals. After all, the 2013 Ram 1500 already has established itself as the current North American Truck of the Year, Motor Trend Truck of the Year and Truck of Texas (as chosen in the annual Texas Truck Rodeo). Now, if you’re curious why a truck that has acquired all those accolades is continuing to push the ol’ envelope, here’s the answer from Diaz:

“Truck owners have been emphatically asking for it, and Ram will be the only manufacturer to offer a diesel powertrain in the half-ton segment with the 2014 Ram 1500 EcoDiesel.

“The half-ton truck market is incredibly competitive, and although we’re honored the Ram 1500 has received a number of prestigious awards, we cannot rest on what we have accomplished, we must keep pushing.”

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