The 2011 Lincoln MKZ Hybrid may not be considered cheap at more than $35,000, but it does undercut the price of the competition and it’s priced the same as the gas-only MKZ. Will this start a new pricing trend for hybrids?
“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”
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