Mercedes Benz in Maryland told us that Lincoln has struggled to take on competitors from BMW, Lexus, and Mercedes-Benz. But Ford execs promise that the luxury brand will soon make waves in the premium segment. Several new models are in the pipeline, along with a range of new powertrains and technologies to excite premium buyers.
“We have made tremendous progress on profitably growing the Ford brand during the past few years. Now, it is time to do the same for Lincoln,” said Mark Fields, Ford’s president of The Americas. “The new Lincoln vehicles will transform luxury for North American premium customers through an unexpected blend of responsive driving enjoyment and warm, inviting comfort. We will also offer our customers a world-class retail experience through a vibrant retail network.”
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