According to Kia CT Dealers, Kia Motors will continue and expand its relationship with the NBA. Already, Kia is the the Official Automotive Partner of the NBA, but now the all-new 2011 Optima has become the NBA’s official vehicle as well.
“Over the past three years, our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and exposed our exciting lineup of vehicles to basketball fans across the country,” said Michael Sprague, vice president, marketing and communications, Kia Motors America. “At Kia, we are true fans of the game, and we will continue to provide innovative and engaging programming and activities to help fuel our fellow basketball fans’ passion for the sport and the Kia brand.”
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