GM Wants Chevy Dealers To Buy Corollas, Civics For Cruze Launch

by Auto in the News on September 2, 2010

2011 Chevrolet Cruze imageConsidering that the Chevrolet Cruze isn’t even on sale and it’s already winning awards, it makes sense that GM is feeling pretty good about its new compact sedan. In fact, GM is so confident that the automaker wants Chevy dealers to have Civics and Corollas available for customers to compare against the Cruze.

For the launch of the all-new Chevrolet Cruze, General Motors is taking product comparisons to a whole new level. According to reports, GM is requesting that its 3,000 dealers have a Toyota Corolla and a Honda Civic on hand so that consumers can compare the competition right from a Chevy showroom.

Continue reading about the reported Cruze-Corolla-Civic comparison on Chevrolet in the News.

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