Consumers love high-quality, that’s no surprise. But in addition to functioning well, the higher level of quality a car can offer, the better resale value it will have down the road. That’s why Ford buyers are have plenty to be happy about because Ford products are rapidly improving initial quality, and it’s paying off big for Ford.
“Ford products have outperformed the overall market, especially in the increasingly important segments of compact cars, midsize cars and crossover vehicles,” said Tom Webb, chief economist for Manheim Consulting, the world’s largest provider of automotive remarketing services.
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