Toyota was once the king of resale value. But the crown now appears to belong to Ford and the all-new 2010 Taurus, which has seen resale values increase by an average of 39 percent as compared with the 2009 Taurus.
In fact, according to Steve Ling, Ford’s manager of North American car marketing, “In the first half of 2010, Taurus retail sales were up 154 percent over the first half of 2009, while incentives were reduced by more than $1,600 per unit.”
Continue reading about Ford Taurus Resale Value on Ford in the News.
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