Fiat has been absent from the U.S. market for decades. But according to Fiat Dealership Stamford CT, with a little car called the 500, Fiat is hoping to capitalize on the increased demand for small, fuel-efficient cars. The 500 is powered by a 1.4-liter four-cylinder engine that gets 38 mpg on the highway.
Fiat will try to show Americans that the tiny 500 is not only reliable, but that it’s also fun to drive. Fiat is optimistic about the new model, even despite American resistance to small cars. Luckily for Fiat, that trend is changing as small car sales in the U.S. have surged from 198,000 units per year in 2004 to 442,000 last year. If demand for small cars continues, Fiat may have timed its return to this market perfectly.
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