In recent years, Silver has been the most popular car color, according to DuPont’s annual Automotive Color Popularity Report. But this year, it seems that Silver’s top spot is being threatened by Black.
Silver has consistently been a popular color choice, but it hasn’t always reigned supreme. Silver maintained the top spot for seven years until 2007, when it was dethroned by white and white metallic. However, Silver became the most popular color once again in 2009.
For 2010, Silver continues to cover 26 percent of the cars sold this year. But only two percentage points separate Silver from Black as the leading vehicle color globally, and Black’s popularity in key automotive markets outside of North America is substantial.
The top 10 global vehicle colors are as follows:
- Silver – 26 percent
- Black/Black Effect – 24 percent
- White/White Pearl and Gray – 16 percent each (tie)
- Red – 6 percent
- Blue – 5 percent
- Brown/Beige – 3 percent
- Green – 2 percent
- Yellow/Gold – 1 percent
- Others – <1 percent
“Our annual global color analysis allows DuPont to share insights into global color trends with automakers as they’re planning future vehicle designs,” said Nancy Lockhart, DuPont color marketing manager. “The demand for fresh, high-quality information is more relevant today than ever before, as the industry continues to see increased consumer demand for innovative vehicle design and styling.”
As the global automotive coatings leader, DuPont has issued the Global Automotive Color Popularity Report for 58 years. The report reflects data from established and emerging growth markets in the automotive industry.
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