To launch the Fiat brand in the United States once again, Chrysler is preparing small showrooms ranging from 2,500 to 3,000 square feet – enough to house just a few cars. The first “big” new product will be the Fiat 500 minicar.
“Our dealers will be able to interact with a group of individuals that are not part of their current customer base. These are individuals interested in Italian automotive design coupled with fuel efficient technology,” said Laura Soave, Head of Fiat Brand North America.
Continue reading about the Fiat launch on Chrysler in the News.
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