Since emerging from bankruptcy, Chrysler has slowly bolstered sales and improved its product lineup. Its efforts to reinvent itself have finally begun to pay off, as the company has just posted its first profit since its split from Daimler AG in 2006.
“Chrysler Group’s improved sales and financial performance in the first quarter show that our rejuvenated product lineup is gaining momentum in the marketplace and resonating with customers,” said Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC. “These results are a testament to the hard work and dedication of our employees, suppliers and dealers, all of whom are helping Chrysler create a new corporate culture built on the quality of our products and processes, and simple, sound management principles.”
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