Chrysler Aims to Go Big at 2011 SEMA Show

According to Pietro Gorlier, president and CEO of the Chrysler Group’s Mopar brand, “The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer.”

And he’s not kidding, either. When the 2011 Specialty Equipment Market Association event kicks off on November 1, the Chrysler Group will showcase more than 30 vehicles and 500 Mopar accessories across an exhibit space that spans some 28,400 square feet. Jeep Wrangler For Sale CT thinks that’s a lot of cool Chrysler products from all of the automaker’s vehicle brands—Chrysler, Dodge, Fiat, Jeep and Ram—with highlights slated to include the following.

The Chrysler 300 SF6 pays homage to the popular “Spring Festival,” a major gathering of Southern California Chrysler owners that is entering its sixth year. The design brief for the car involved putting a discreet spin on the aggressive looks of the production 300S, adding a unique body-color grille, front chin spoiler and rear trunk spoiler; staggered 22-inch aluminum wheels from Savini; a custom Mopar suspension and SRT8 brakes; Mopar Katzkin performance seats; Mopar long-tube headers and a Mopar/Corsa custom exhaust system; and a premium Kicker audio system with a trunk-mounted dual 10-inch subwoofer, a pair of two-way speakers with domed tweeters on the car’s rear deck, door-mounted 6 x 9-inch mid-bass speakers, and another pair of two-way speakers with domed tweeters incorporated into the instrument panel.

Taking its cues from the Dodge Viper SRT10 ACR that recently set the production-car lap record on Germany’s famed Nürburgring race track will be the Dodge Challenger SRT8 ACR. Developed to represent a modern take on the stripped-down “option delete” muscle cars of the 1960s and ’70s, the car holsters a 392-cubic-inch HEMI V8 capable of 470 hp—and 23 mpg on the highway—as well as a long list of performance upgrades like Goodyear F1 Supercar tires, carbon fiber interior door panels and exterior body components, racing-style front bucket seats, a roll bar and fire extinguisher in place of the rear seats, and Mopar running gear that leverages coil-over springs, front and rear strut-tower braces, a front splitter, cat-back exhaust, custom exhaust headers and, as expected, much, much more.

Adding an Italian accent to Chrysler’s SEMA stable will be the Fiat 500 Titanium, among others. The 500 Titanium combines sophistication and a sporting demeanor with accessories such as:

  • A new, more aggressively sculpted front fascia and large honeycomb grilles
  • LED fog lamps integrated with satin-black fascia inserts
  • Circular projector-style headlamps accented in gloss black—matching the car’s exterior paint
  • Two-piece 16-inch Matte Titanium wheels
  • A Mopar lowering kit
  • Matte Titanium brake calipers with larger rotors
  • A large liftgate spoiler
  • A restyled rear fascia with diffuser insert
  • Even more from Mopar, including a cold-air intake and cat-back exhaust

Further style upgrades highlight the 500 Titanium’s interior, too, where Titanium Metallic trim, custom-look seats—including aggressively bolstered hi-po fronts—and black floor mats with Titanium Metallic “500” logos are all on display.

For more information on adding SEMA-approved MOPAR accessories to your Chrysler Group vehicle, visit www.Mopar.com or your local dealership.

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