More premium brands are using free maintenance to help sell cars and improve customer service. Cadillac is one of the latest brands to follow this trend.
“Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale,” said Kurt McNeil, vice president of Cadillac sales and service. “The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers.”
Read more about Cadillac’s free scheduled maintenance on Cadillac in the News.
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