The premium car segment is tougher and more competitive than ever, and each brand is trying to uncover new ways to woo buyers. Cadillac has decided that service is the key to building powerful relationships, so just in time for the CTS Coupe launch, the brand introduced the new Cadillac Premium Care Maintenance program.
“Cadillac has always been an emotional brand—it’s about delivering art regardless of body style,” said Max Wolff, director of exterior design for Cadillac. “With the CTS Coupe, it was about taking something very strong—the CTS Sport Sedan—and extending its potential.”
Read more about the CTS Coupe and the new Cadillac Premium Care Maintenance program on Cadillac in the News.