2012 Global Auto Sales: Ford Focus Is First

Ford Focus

According to global market registration data collected by Polk—an international leader in automotive research and marketing—the Ford Focus was the best-selling car in the world in 2012. The numbers, which were released on April 9, 2013, show the Focus with just over $1 million total sales for the previous year, including more than 245,000 here in the United States.

Joining the Focus among the global top 10 from last year was the Ford Fiesta, capturing a spot as the best-selling subcompact of 2012 with 723,130 registrations.

“Focus and Fiesta represent the culmination of our One Ford global product strategy,” said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. “Our global products are resonating with consumers—especially in the best-selling, most competitive segments—with their unique combination of fuel efficiency, high quality, rich content and fun-to-drive personalities. Through One Ford, we’re able to bring economies of scale and fantastic value to customers all around the world.”

Needless to say, Farley also expects that sales momentum to continue this year, saying: “With additional manufacturing capacity added last year, we now have a tremendous opportunity to further strengthen our global small car sales in 2013, with sales off to a very strong start already.”

Polk also pointed out that with 785,630 sales, the Ford F-150 claimed third place in the 2012 international sales rankings. Of course, the F-150 also retained its title as the best-selling vehicle of any kind in this country, while extending its streak as America’s best-selling pickup to 36 consecutive years.

The bottom line for the big truck last month: An incredible 67,513 sales that marked a healthy 16.3 percent advance over March of 2012.

This entry was posted in Auto News, Ford, Sales and tagged , , , , , . Bookmark the permalink.