Ford has turned to the virtual world to reach real-world customers. In the latest installment of The Sims, the world’s most popular life-simulating video game, the 2012 Ford Focus is one of the products available to Sims players. According to Amarillo Ford Dealers, the all-new Focus isn’t the first model from the Blue Oval to be featured in the game either. The Ford Escape Hybrid, Ford Fusion, Ford Edge and Ford Mustang GT, have been featured in the game as well.
“Our involvement with The Sims 3 demonstrates how Ford is looking for alternate ways to talk to the consumer outside of print, television and radio,” added Brian McClary, Ford social and emerging media specialist. “Gaming is a key area we are focusing on and The Sims has proved it can be an effective channel.”
Continue reading about the Focus in The Sims on Ford in the News.
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