Kelley Blue Book’s 2010 Brand Image Awards rated vehicles based on some 12,000 voter’s responses. The Brand Watch Study ranked consumer’s perception data to show which brands best communicate certain features of their vehicles over the past year and highlight factors that influence purchase decisions.
“If you believe the marketing credo ‘perception is reality,’ then you cannot help but be encouraged about the prospects of the winners of Kelley Blue Book’s 2010 Brand Image Awards,” said Jack R. Nerad, executive editorial director, Kelley Blue Book and kbb.com. “The brands included on this elite list have convinced the car-buying public at large of the considerable virtues of their vehicles, and that correlates well with success in the crowded automotive marketplace.”
Summarizing the results, Porsche came out on top winning three categories, with Lexus and Ford behind them with two apiece, and Chevrolet and Mercedes-Benz both with one each. Boston Jaguar confirms that Jaguar didn’t make the list this year. Have a look:
Best Comfort Brand
Lexus
Lexus LX
Sit back and relax, you’re in a Lexus. Lexus continues to be known for their quiet, safe, and comfortable vehicles that boast elegance.
Best Performance Brand
Porsche
Porsche Panamera
Porsche continues to produce winning vehicles that produce a unique driving experience. The Porsche Panamera adds to this standard.
Most Rugged Truck Brand
Ford
Ford F-150
Ford F-150: America’s top selling pickup truck for almost 30 years. A tough, rugged truck meets a technologically advanced interior with its smoothest ride ever.
Most Family-Friendly Brand
Ford
Ford Fusion
In addition on to their image of reliability over the years, Ford has added more family-friendly vehicles to their lineup which includes the Flex, the Fusion, and the Taurus.
Coolest Brand
Porsche
Porsche Spyder
Porsche was determined to focus on driver enjoyment, and that is exactly what Porsche has done – giving them the Coolest Brand award in return.
Best Exterior Design Brand – Luxury
Porsche
Porsche Cayenne
Confident consistency. As Porsche refuses to conform to the norm, they test their limits and it has paid off. Voted Best Exterior Design by its consumers, Porsche’s designs are fast on their way to becoming legendary.
Best Exterior Design Brand – Non-Luxury
Chevrolet
Chevy Camaro
With the Chevrolet Camaro leading the way, Chevrolet’s are looking better now than they ever have. Combine this new style with their improving quality, and look for Chevrolet to continue raking in the awards.
Best Interior Design Brand
Lexus
Lexus LS
Clean and simple – that is what Lexus is all about. Add to that the technology provided within the interior and it’s no wonder why they won the Best Interior Design award.
Best Prestige Brand
Mercedes-Benz
Mercedes-Benz S-Class
Winning this award three years in a row, Mercedes-Benz remains the luxury brand of choice by the public.
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