To help bolster its growing reputation as a design leader in the automotive industry, Hyundai recently hired Christopher Chapman to lead the Hyundai Design Center in Irvine, Calif.; the studio is part of the Hyundai Motor America Technical Center Inc. (HATCI). Chapman joins the company with more than two decades of experience, including, most recently, nine years as director of Automotive Design at BMW.
There, Chapman guided the development of products like the BMW X5 and X3 “sport activity vehicles,” the Z4 sports coupe, and the BMW 1 Series. Prior to joining the Bavarians, he also spent time at Isuzu’s Technical Center of America, where he designed the exterior of the Isuzu XU-1 show car—named Best Concept at the 1993 Tokyo Motor Show.
“With over 22 years of experience in the industry working on esteemed automotive brands, Chris provides a level of talent that will help further our design portfolio,” said SukGeun Oh, head of Design, Senior Executive Vice President Hyundai Design Center. “We are thrilled to have Christopher Chapman as chief designer for Hyundai and look forward to continuing the strong momentum of our vehicle designs.”
In fact, many observers point to Hyundai’s “fluidic sculpture” design language as a key driver of the automaker’s surging sales. First introduced on the Hyundai Tucson, then advanced on the Hyundai Sonata, the fresh approach to design is now evident throughout the company’s lineup, as well as in its sales figures: Hyundai had topped its 2010 sales total by the end of October, and has broken records in 10 of 11 months so far this year.
Building on that success will be a challenge, but John Krafcik, president and CEO of Hyundai America, is confident Chapman will be up to the task.
“Christopher Chapman is an outstanding addition to the design team at HATCI,” Krafcik said. “We are proud to add such a talented individual to lead the team of dedicated designers at HATCI that will continue to develop innovative vehicles for both the United States and global auto markets.”